Zen of Social Media Marketing, The: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue - Softcover

"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani’s assertion that this is 'the last social media guide you’ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online including him- or herself."
Library Journal (refers to 2012 edition)

"Since the April 2010 release of The Zen of Social Media Marketing, social media marketers have been provided a serious leg-up in their A-game.
This time around, (the) Third Edition goes into even greater detail about social media, spending more time with SEO and Google+, as well as blogging and the importance of video. Kabani thoroughly delivers the ins and outs down to the do’s and don’ts social medium by social medium."
Examiner.com

If you need a brief, basic introduction to social media marketing, you can’t do better than this book.”
SocialMediaExaminer.com

a much recommended pick for any publicist or marketer.”
Midwest Book Review

As good as any of the books I have read on the subject but far easier to read and use than most.”
American Marketing Association, Dallas/Ft. Worth chapter

"...everything you need to know about social media before creating a social media marketing strategy. Newbies will find the necessary explanations while veterans will discover details that will enhance their strategies."
—Wireless and Mobile News

Shama Kabani (formerly Hyder) is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.