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My Sister's a Barista: How They Made Starbucks a Home Away from Home - Softcover

 
9781904879275: My Sister's a Barista: How They Made Starbucks a Home Away from Home
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Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafés that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

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Review:
"An eye-opening story of how a simple café brand found a warm place in the hearts of the yuppie masses." -- The Independent (21 July 2004)

"Be prepared to be riveted by the story of Starbucks. A fascinating read, by a fascinating writer." -- Rita Clifton, Chairman, Interbrand

"John Simmons brings stories to life in ways that are fresh, bold and inspiring." -- Jon Potter, Global Brand Director, Guinness
From the Publisher:
Great Brand Stories is a new series that sets out to tell the inspiring stories of some of today's top brands. Edited by brands expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society.

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  • PublisherCyan Books
  • Publication date2004
  • ISBN 10 1904879276
  • ISBN 13 9781904879275
  • BindingPaperback
  • Number of pages192
  • Rating

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9780954282967: My Sister's a Barista: How they made Starbucks a home from home

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