The Magic of Dialogue: Transforming Conflict into Co-Operation - Hardcover

Yankelovitch is founder of US public opinion firm Yankelovitch and partners and a professor at the University of California. He argues that in a world where traditional lines of authority have broken down, which now depends on consensus, where creativity is at a premium and shared corporate visions are essential for success, dialogue is needed as never before. In his terms, dialogue isn't just another form of conversation or discussion but a highly disciplined form of communication with almost magical results. It can transform relationships, resolve apparently insoluble problems, galvanise organisations and create an environment conducive to innovation.

Dialogue means that, "I do not, while talking with you, selectively tune out views with which I disagree, nor do I busy myself marshalling arguments to rebut you while only half attending to what you have to say, nor do I seek to reinforce my prejudices. Instead, I fully take on your viewpoint, engaging with it in the deepest sense of the term. Each of us internalises the views of the other to enhance our mutual understanding", writes Yankelovitch. He goes into some detail about the common mistakes people make--"listening without hearing", "having different starting points" etc, and he shows how to conduct "dialogue" in everyday situations.

Although this is presented as a business book, it is really a book for everybody; junior and senior, within organisations and outside, in business or in personal life. This book reminds and refocuses the reader on a basic and very powerful life skill. It should be compulsory reading for all. --Alex Benady

general manager, Corporate New Ventures, Procter & Gamble

[Yankelovich's] depth of insight and years of data on the deeper trends in human values make him an unlimited asset to anyone who seeks to serve consumers in every culture.

Daniel Goleman

"The New York Times Book Review"

"The Magic of Dialogue" [should be] mandatory reading [for] anyone who seeks to overcome mistrust and misunderstanding in resolving contentious issues.

Sol Price

founder, Price Club

I'm sorry this book wasn't available fifty years ago. Reading it is bound to improve your effectiveness as a manager as well as your personal relationships with your fellow men and women.

Daniel Goleman"The New York Times Book Review""The Magic of Dialogue" [should be] mandatory reading [for] anyone who seeks to overcome mistrust and misunderstanding in resolving contentious issues.

Sol Pricefounder, Price ClubI'm sorry this book wasn't available fifty years ago. Reading it is bound to improve your effectiveness as a manager as well as your personal relationships with your fellow men and women.

Craig Wynettgeneral manager, Corporate New Ventures, Procter & Gamble[Yankelovich's] depth of insight and years of data on the deeper trends in human values make him an unlimited asset to anyone who seeks to serve consumers in every culture.

Craig Wynett general manager, Corporate New Ventures, Procter & Gamble [Yankelovich's] depth of insight and years of data on the deeper trends in human values make him an unlimited asset to anyone who seeks to serve consumers in every culture.

Daniel Goleman "The New York Times Book Review""The Magic of Dialogue" [should be] mandatory reading [for] anyone who seeks to overcome mistrust and misunderstanding in resolving contentious issues.

Sol Price founder, Price Club I'm sorry this book wasn't available fifty years ago. Reading it is bound to improve your effectiveness as a manager as well as your personal relationships with your fellow men and women.

Daniel Goleman "The New York Times Book Review" "The Magic of Dialogue" [should be] mandatory reading [for] anyone who seeks to overcome mistrust and misunderstanding in resolving contentious issues.