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This book promises not only to be a visual feast, but also to provide an in depth discussion about branding and corporate identity. -- Form, the Making of Design
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Following the explosion of identity design in the arts and the reinvention of the art gallery/museum as a brand, this book provides a survey of recent and current design work for cultural clients, including galleries, museums, theatres and auditoriums. Thirty international case studies clearly express what good design can do to improve the fortunes and/or image of an institution. The focus is on new identities and their application, as well as smaller design solutions such as gallery guides, promotional programmes (incorporating everything from posters to ad campaigns), exhibition catalogues, branded merchandising, websites, signage systems, temporary exhibition design, renovated environments, new galleries, extensions and completely new buildings. The case studies consider projects large and small - from museums and galleries of international significance, to smaller institutions whose sphere of influence is more local. Each includes comments from the designers and from key stakeholders.
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- PublisherLaurence King Publishing
- Publication date2006
- ISBN 10 1856694089
- ISBN 13 9781856694087
- BindingHardcover
- Edition number1
- Number of pages176
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C/ID: Visual Identity and Branding for the Arts
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C/ID: Visual Identity and Branding for the Arts
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C/ID: Visual Identity and Branding for the Arts
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C/ID: Visual Identity and Branding for the Arts
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C/ID: Visual Identity and Branding for the Arts
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C/ID: VISUAL IDENTITY AND BRANDI
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(2006)
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