Introducing Neuro-linguistic Programming: The New Psychology of Personal Excellence - Softcover

‘NLP is a valuable and intriguing approach to the understanding or learning and communication. Joseph O’Connor and John Seymour’s book is an excellent introduction to the field.’
Tony Buzan

Foreword
It is always a pleasure to see dedicated and serious students of NLP put their talents to work in this case, Joseph O’Connor and John Seymour have done an exquisite job in presenting fundamental NLP principles and tools in an easily accessible from. The Book is written in an enjoyable conversational manner yet manages to preserve the richness and sophistication of the material it is portraying – thus satisfying Albert Einstein’s famous dictum, "Everything should be made as simple as possible, but not simpler!.

More importantly, this book provides and up-to-date introduction and overview of NLP, incorporating the latest developments in the field as well as reviewing the most important NLP basics. Congratulations to two people who are helping to lay the groundwork for NLP in the next decade!
Robert B Dilts, Santa Cruz, California

Back Cover Copy
Some people appear more gifted than others. NLP, one of the fastest growing developments in applied psychology, describes in simple terms what they do differently, and enables you to learn these patterns of excellence. This approach gives the practical skills used by outstanding communicators. Excellent communication is the basis of creating excellent results. NLP skills are proving invaluable for personal development and professional excellence.
'Introducing NLP' includes:
· How to create rapport with others
· Influencing skills
· Understanding and using body language
· How to think about and achieve the results you want
· Effective meetings, negotiations and selling

Extract
What is Neuro-Linguistic Programming
As I sat at Home wondering how to begin this book, I remembered meeting a friend a few days before. We had not seen each other for some time, and after the usual greetings, he asked me what I was doing. I said I was writing a book.
"Great!" he said. "What is it about?"
Without thinking, I replied, "Neuro-Linguistic Programming,"
There was a short but meaningful silence. "Same to you," he said.
"How’s the family?"
In a sense my answer was both right and wrong. If I wanted a conversation stopper, it worked perfectly. This book does deal with a way of thinking about ideas and people that goes by the label of Neuro-Linguistic Programming. However, my friend wanted to know what I was doing in a way he could understand and share with me. And he could not relate my reply to anything he knew about. I knew what I meant, but I did not put it in a way he could understand. My reply did not answer his real question.

What is NLP? What are the ideas behind the label? The next time someone asked me what the book was about, I said it was about a way of studying how people excel in any field and teaching these patterns to others. NLP is the art and science for personal excellence. Art because everyone brings their unique personality and style to what they do, and this can never be captured in words or techniques. Science because there is a method and process for discovering the patterns used by outstanding individuals in any field to achieve outstanding results. This process is called modelling, and the patterns, skills and techniques so discovered are being used increasingly in counselling, education and business for more effective communication, personal development and accelerated learning.

Have you ever done something so elegantly and effectively that it took your breath away? Have you had times when you were really delighted at what you did and wondered how you did it? NLP shows you how to understand and model your own successes, so that you can have many more of those moments. It is a way of discovering and unfolding your personal genius, a way of bringing out the best in yourself and others.

NLP is a practical skill that creates the results we truly want in the world while creating value for others in the process. It is the study of what makes the difference between excellence and the average. It also leaves behind a trail of extremely effective techniques for education counselling, business and therapy.

From the Author
NLP stated in the early seventies from the collaboration of John Grinder and Richard Bandler.
NLP developed in two complementary directions. Firstly, as a process to discover the patterns of excellence in any field. Secondly, as the effective ways in thinking and communicating used by outstanding people. These patterns and skills can be used in their own right, and also feed back into the modelling process to make it even more powerful.

The "Neuro" part of NLP acknowledges the fundamental idea that all behaviour stems from our neurological process of sight, hearing , smell, taste, touch and feeling. Our neurology covers not only our visible thought process, but also our visible physiological reactions to ideas and events. One simply reflects the other at the physical level. Body and mind from an inseparable unity, a human being.

The "linguistic" part of the title indicates that we use language to order our thoughts and behaviour and to communicate with others. The "programming" refers to ways we can choose to organise our ideas and actions to produce results. NLP deals with the structure of human subjective experience; how we organise what we see hear and feel, how we edit and filter the outside world through our senses. It also explores how we describe it in language and how to act, both intentionally and unintentionally, to produce results.
Joseph O’Connor and John Seymour

Quotes
‘NLP is a valuable and intriguing approach to the understanding or learning and communication. Joseph O’Connor and John Seymour’s book is an excellent introduction to the field.’
Tony Buzan

'An exquisite job in presenting fundamental NLP principles.'
Robert Dilts

Author Biography
Joseph O’Connor is a trainer, consultant and author of nine books including The Art of Systems Thinking, Introducing NLP, and Principles of NLP. His work has been translated into ten languages. He travels internationally to lecture on NLP and runs his own NLP website.
John Seymour is a psychologist and NLP trainer, founder of John Seymour Associates, the longest established NLP training centre in Britain. He is also an Associate Tutor at the Further Education Staff College.