A Practical Guide to Entrepreneurship: Be Your Own Boss (Practical Guide Series) - Softcover

'One of the most helpful pocketbooks on its subject'. Source: Business Quarter

Introducing Entrepreneurship: A Practical Guide is a book that reveals a blueprint for success for the modern-day entrepreneur who wants to start a business. This entrepreneurship book will reveal many important areas of what it takes to start up a business and grow it, so that you learn what you need to know in order to become a successful entrepreneur.

Within this entrepreneurship book you'll discover the ideas, winning strategies and expert advice from modern-day entrepreneurs, which you can apply to start your own business. So whether you have the urge to start a business and want to learn how best to do it, or you have begun your entrepreneurial journey and want to take your business to the next level of success, this practical and inspirational guide will help you make your business perform at its best.

While researching entrepreneurship, particularly among the current generation of entrepreneurs, we've commonly found a modern and far less risky approach to starting a new business. Advances in technology and communication have made it easier to start a business from home in the comfort of your armchair with little more than a laptop, Internet connection, some spare time and a bucketload of enthusiasm.

Therefore among modern entrepreneurs we've found a very common pattern - aspiring entrepreneurs frequently have an idea for a new business and begin to trade without a formal business plan or a bank loan. Their emphasis is on testing the market with very little risk and minimal financial investment. Using this strategy, they hone their niche, research their target market, and critically, this period of 'dabbling' confirms the decision about whether to go ahead or not. The philosophy is very much along the lines of, 'little to lose, everything to gain.'

In this entrepreneurship book you'll discover how entrepreneurs set out to start-up their business:

• How entrepreneurs take less risk by starting up their business without having to quit their day job
• The key factors that are behind whether somebody will become an entrepreneur
• The vital ingredients for entrepreneurship to be successful and sustainable
• When to go into business with a partner and when to control a business on your own
• The way to determine what products or services you will provide
• How you can enjoy the benefits of having a niche without the risk of being too focused
• What you can do to test the market, so that you can be sure your start-up business will be a success
• What approach to business plans entrepreneurs actually use
• How to create a great brand for you and your business

You'll discover in this entrepreneurship book how to grow your business start-up:

• How to make sure you are charging the right price for your products and services and not falling into the trap of the traditional way to value what your business provides
• What you need to include on your website to engage with your clients and give them what they want
• The key principles you need to know in order to get people to know about your business and draw customers to it
• How to deliver an elevator pitch for your business to get the interest of potential clients
• How to go about generating leads for your business
• The way to find win-win outcomes for clients and convert leads into sales
• Tap into the great potential for being referred for new business
• How to make networking work for you by employing the right mindset and focusing on successful outcomes
• Gain new clients by leveraging the power of social media to build relationships in the right way

You'll also discover in this entrepreneurship book how to take your business start-up to the next level:

• How to ramp up your marketing so that you expand the reach of your business
• Grow your existing business by tapping into the best resource for finding out what else your business could be supplying
• How to identify potential allies that can help grow your business for you
• How to manage the expectations of others so that you can maintain a healthy work-life balance
• Expand your business through getting the right people onboard who can drive your business forward
• Create a business portfolio by utilizing your experience as an entrepreneur and becoming a serial entrepreneur
• Identify when is the right time for you to hand over running of your business so that you can make the most of your success as an entrepreneur 

By following the stories of each entrepreneur and learning the lessons they provide, as well using the business start-up blueprint that we have discovered, you'll be on your way to developing yourself into an entrepreneur able to grow a successful business start-up.

Nothing gives us greater pleasure than hearing how readers of Introducing Entrepreneurship: A Practical Guide are benefiting from the blueprint for business start-up success and turning their passions into profits. We invite you to submit your success stories, whether large or small, so that we can hear how our readers are improving their entrepreneurial skills and creating successful businesses.
We hope you enjoy reading our entrepreneurship book and we wish you the very best for your entrepreneurial journey.