Send: The How, Why, When - and When Not - of Email - Softcover

"Send can help any of us send emails that build better business relationships and get better results" (Spencer Johnson M.D)

"A most useful - and darkly funny - guide to the dangers of email." (Kate Muir)

This book is for everyone (business-people, students, civilians) who has been emailing away without understanding how to most effectively use this tool. This delightful and much-needed book will help you achieve your goals and stay out of trouble (and jail!) With e-mail we can quite literally send a message to nearly anyone, anytime, from anywhere. But that doesn't always mean that we should. In fact, e-mail communication presents new challenges - both in terms of writing skills and strategy - that should prompt us to ask ourselves a series of questions every time we compose an electronic memo, note, report, or reply. For example: When should you email and when should you call, fax, or show up? What is the most important - and most overlooked - line of an email? What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? "Send" is a book so utterly necessary, it's almost impossible to imagine having survived without it - funny, engaging, eminently practical, and absolutely essential.