Items related to Global Fashion Brands – Style, Luxury and History
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion.
"synopsis" may belong to another edition of this title.
About the Author:
Joseph H. Hancock II is associate professor at Drexel University in the Department of Fashion, Product Design, and Merchandising. Gjoko Muratovski is head of the communication design department at the Auckland University of Technology in New Zealand and chairman of the Ideas International Design Week in Australia. Veronica Manlow is assistant professor of business at Brooklyn College. Anne Peirson-Smith is assistant professor in the Department of English at City University of Hong Kong.
"About this title" may belong to another edition of this title.
- PublisherIntellect
- Publication date2014
- ISBN 10 1783203579
- ISBN 13 9781783203574
- BindingPaperback
- Number of pages295
Top Search Results from the AbeBooks Marketplace
Stock Image
Global Fashion Brands - Style, Luxury and History
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CX-9781783203574
Buy New
£ 56.56
Convert currency
Stock Image
Global Fashion Brands: Style, Luxury and History
Published by
Intellect Ltd
(2014)
ISBN 10: 1783203579
ISBN 13: 9781783203574
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. In. Seller Inventory # ria9781783203574_new
Buy New
£ 52.93
Convert currency
Stock Image
Global Fashion Brands : Style, Luxury and History
Published by
Intellect Books
(2014)
ISBN 10: 1783203579
ISBN 13: 9781783203574
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781783203574_lsuk
Buy New
£ 61.42
Convert currency
Stock Image
Global Fashion Brands: Style, Luxury and History
Published by
Intellect Books
(2014)
ISBN 10: 1783203579
ISBN 13: 9781783203574
New
Paperback / softback
Quantity: 4
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781783203574
Buy New
£ 63.29
Convert currency
Stock Image
Global Fashion Brands: Style, Luxury and History
Published by
Intellect Books
(2014)
ISBN 10: 1783203579
ISBN 13: 9781783203574
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781783203574
Buy New
£ 63.39
Convert currency
Stock Image
Global Fashion Brands - Style, Luxury and History
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CX-9781783203574
Buy New
£ 51.66
Convert currency