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Endorsements: * Numerous awards, citations, recognition for art, illustrations, writing. * Beloved by librarians, teachers, educators & parents * Grandparents, parents, & kids are all familiar with his work. * Numerous philanthropic efforts involving children and education. * Acclaimed by AAP, Children's Book Council, National Book, etc. * Appeals to both traditional book lovers, stores, as well as non-traditional (Target, Walmart, etc.)
Publicity and Marketing: Targeted PR in this genre segment where Mercer is known. Social media marketing on Twitter, Facebook, blogs and author websites making book aware to the author's massive community. (www.fpbks.com/mercer-mayer, www.facebook.com/mercermayer; http: //twitter.com/mercermayer; http: //littlecritter.com; www.mercermayer.com; etc.) Targeted campaign through Scribd (68M uniques) with preferred author/book pages. Sampling, reviews, and giveaway contests (Sch. & Lib. Journal, www.Goodreads.com, and many other periodicals, websi
"About this title" may belong to another edition of this title.
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.15. Seller Inventory # Q-1607467631