Items related to Herding Cats: A Strategic Approach to Social Media...
Herding Cats: A Strategic Approach to Social Media Marketing (UK PROFESSIONAL BUSINESS Management / Business) - Softcover
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.
"synopsis" may belong to another edition of this title.
About the Author:
Andrew Rohm is an Associate Professor of Marketing at Loyola Marymount University and Director of the M-School, an undergraduate educational initiative designed to transform higher-learning in the area of digital and social media marketing. Professor Rohm earned his PhD in Marketing at the University of Massachusetts Amherst, and began conducting research and teaching courses in the area of new media, first at Northeastern University in Boston and then at Loyola Marymount University in Los Angeles. Prior to entering academia, Professor Rohm led sales and marketing efforts in the athletic footwear industry at both Brooks and Reebok.
"About this title" may belong to another edition of this title.
- PublisherBusiness Expert Press
- Publication date2014
- ISBN 10 160649838X
- ISBN 13 9781606498385
- BindingPaperback
- Number of pages116
Buy New
Learn more about this copy
£ 12.51
Shipping:
£ 2.07
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Herding Cats : A Strategic Approach to Social Media Marketing
Published by
Business Expert Press
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 21441094-n
Buy New
£ 12.51
Convert currency
Seller Image
Herding Cats: A Strategic Approach to Social Media Marketing (Paperback or Softback)
Published by
Business Expert Press 7/15/2014
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Paperback or Softback
Quantity: 5
Seller:
Rating
Book Description Paperback or Softback. Condition: New. Herding Cats: A Strategic Approach to Social Media Marketing 0.37. Book. Seller Inventory # BBS-9781606498385
Buy New
£ 14.66
Convert currency
Seller Image
Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media by Andrew Rohm, Michael Weiss [Paperback ]
Published by
Business Expert Press
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Soft Cover
Quantity: 5
Seller:
Rating
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9781606498385
Buy New
£ 15.46
Convert currency
Stock Image
Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media
Published by
Business Expert Press
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Softcover
Quantity: 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Mar2811580119509
Buy New
£ 13.91
Convert currency
Stock Image
Herding Cats A Strategic Approach to Social Media Marketing UK PROFESSIONAL BUSINESS Management Business
Published by
Business Expert Press
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781606498385
Buy New
£ 19.19
Convert currency
Stock Image
Herding Cats: A Strategic Approach to Social Media Marketing
Published by
Business Expert Press
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781606498385_lsuk
Buy New
£ 15.83
Convert currency
Stock Image
Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media
Published by
Business Expert Press
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781606498385
Buy New
£ 17.67
Convert currency
Stock Image
Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media
Published by
Business Expert Pr
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Brand New. 97 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # x-160649838X
Buy New
£ 17.98
Convert currency
Stock Image
Herding Cats: A Strategic Approach to Social Media Marketing
Published by
Business Expert Press 2014-07
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9781606498385
Buy New
£ 13.41
Convert currency
Seller Image
Herding Cats : A Strategic Approach to Social Media Marketing
Published by
Business Expert Press
(2014)
ISBN 10: 160649838X
ISBN 13: 9781606498385
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 21441094-n
Buy New
£ 16.19
Convert currency