As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as "Think Different" and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors--and individuals who master it can become critical assets to their organizations.
"synopsis" may belong to another edition of this title.
--The Times (London)
"Gets inside Apple's branding and marketing to explain its directness and power."
--Financial Times
"Required reading."
--The Observer
"Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what's most essential--and therefore most important."
--Steve Hayden, legendary Apple creative director, author of the "1984" Super Bowl commercial
"About this title" may belong to another edition of this title.
Book Description Soft Cover. Condition: new. Seller Inventory # 9781591846215
Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new1591846218
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1591846218
Book Description Softcover. Condition: New. Reprint. Simplicity isnt just a design principle at Apple-its a value that permeates every level of the organization. Its what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.As ad agency creative director, Ken Segall played a key role in Apples resurrection, helping to create such critical marketing campaigns as Think Different and naming the iMac.This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Youll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.Segall brings Apples quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, youll discover how companies that leverage this power can stand out from competitors-and individuals who master it can become critical assets to their organizations. Seller Inventory # DADAX1591846218
Book Description Condition: New. Book is in NEW condition. 0.49. Seller Inventory # 1591846218-2-1
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1591846218
Book Description Paperback. Condition: Brand New. reprint edition. 239 pages. 8.75x5.75x0.75 inches. In Stock. Seller Inventory # 1591846218
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1591846218
Book Description Condition: new. Seller Inventory # FrontCover1591846218
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard1591846218