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The Disney Touch: Disney, ABC & the Quest for the World's Greatest Media Empire - Hardcover

Grover, Ron

 
9781556233852: The Disney Touch: Disney, ABC & the Quest for the World's Greatest Media Empire
Hardcover
ISBN 10: 155623385X ISBN 13: 9781556233852
Publisher: McGraw-Hill Education, 1991
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Few companies in American history have enjoyed the kind of turnaround the Walt Disney company managed in the last five years. Complex and compelling, this is a story full of lessons and strategies from which the rest of corporate America can learn.

"synopsis" may belong to another edition of this title.

Synopsis:
Outlines the transformation of the Disney Company from industry behemoth to cutting-edge corporation, detailing how a new management team infused new energy, imported fresh talent, and brought the company firmly into the black.

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  • PublisherMcGraw-Hill Education
  • Publication date1991
  • ISBN 10 155623385X
  • ISBN 13 9781556233852
  • BindingHardcover
  • Edition number1
  • Number of pages336
  • Rating

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