I Know That Name!: The People Behind Canada's Best- Known Brand Names from Elizabeth Arden to Walter Zeller - Softcover

"a fascinating book with profiles of the greats of the supermarket and food industry." (Canadian Grocer)

"a fun, as well as interesting read." (Halifax Daily News)

"Name-dropping at its best" (Ottawa Citizen)

"a great read, full of unusual fats and tasty tidbits, and it's as pure Canadiana as, well, our butter tarts." (Toronto Sun)

"a breezy, informative and entertaining look at more than 100 Canadian brands." (Marketing Magazine)

"easy to read, full of intriguing trivia, and a valuable quick referent to Canadian business personalities." (Beacon Herald)

"perfect for casual browsing." (OHS Bulletin, December 2002)

"full of fascinating facts, terrific trivia and historica photographs." (Havelock Citizen)

"If you want to give your kids a quick history lesson, I Know That Name! is a good place to start." (Ottawa Sun)

"I Know Name has sold about 8,000 copies since OctoberIt's now 10th on the Top Canadiana best-seller list compiled by Canadian Booksellers Association." (Edmonton Journal)

Randy Ray lives in Ottawa and works as a writer. He grew up in Toronto and graduated from Ryerson University's journalism program. Mark Kearney lives in London and has worked as a journalist for almost twenty-five years. He has a journalism degree from the University of Western Ontario.

Ray and Kearney have won several awards and have written the best-selling books The Great Canadian Book of Lists and The Great Canadian Trivia Book.