Porter Erisman, a former vice president at Alibaba Group, offers an inside glimpse of the behemoth that s poised to transform the e-commerce world.What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world s biggest online shopping mall with 600 million registered users (Amazon has roughly 200 million). It executes about 80 percent of China s e-commerce transactions and generates nearly 70 percent of all packages in China, making up close to 2 percent of China s entire GDP. And its marketplaces include another 60 million small and medium-sized business users spread over 200 countries. This Chinese company is poised to make its global debut with an initial public stock offering that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention?Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China and now the world. He shares stories of weathering the dot-com crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that s poised to sweep the e-commerce world today. Erisman also analyzes Alibaba s role as a harbinger of the new global business landscape, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba and its inevitable descendants is both essential and instructive."
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Review:
Fascinating...stories don't get much better than Alibaba's. (Financial Times)
A fascinating insider's look at the digital opening of China...Erisman's comprehensive account of "how a schoolteacher rose from obscurity to build the world's largest e-commerce company" provides a dizzying look at this company's startling birth, growth, and success. (Publisher's Weekly)
Few westerners have had the opportunity to be in the inner sanctum of a Chinese company. Erisman makes you feel like you were there through the all trials and tribulations -- from Alibaba's humble origins to its David vs Goliath meetings with the chiefs of eBay, Google and Yahoo, to its remarkable arrival as Internet titan. A must-read, full of practical learning for anyone seeking to understand Chinese entrepreneurship or build the business of their dreams. (Nick Arnold, former Head of Marketing, Apple Asia)
An absolute delight to read. Porter Erisman has crafted an insider's loving portrayal of the world's largest e-commerce site, from its humble beginnings in Hong Kong and rural China to its present-day dominance of the online China trade... The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won. (New York Journal of Books)
Book Description:
A riveting insider account of the rise, culture and influence of Alibaba, the Chinese ecommerce giant that is changing the face of global business
"About this title" may belong to another edition of this title.
- PublisherBlackstone Pub
- Publication date2015
- ISBN 10 148308521X
- ISBN 13 9781483085210
- BindingAudio CD
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Rating