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STICKY BRANDING: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand - Softcover
#1 Globe and Mail Bestseller
2016 Small Business Book Awards ― Nominated, Marketing category
Sticky Brands exist in almost every industry.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
2016 Small Business Book Awards ― Nominated, Marketing category
Sticky Brands exist in almost every industry.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
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Review:
Every business has a brand ― the only question is whether it’s an intentional one. Sticky Branding will show you how to create a brand that attracts loyal, life-long customers. (John Jantsch)
This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he’s done it himself in his own company. (David Meerman Scott)
It all begins with Miller’s unexpected discovery that everything starts with simple clarity. It’s a simple but extraordinary story. (Financial Post)
About the Author:
This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he’s done it himself in his own company. (David Meerman Scott)
It all begins with Miller’s unexpected discovery that everything starts with simple clarity. It’s a simple but extraordinary story. (Financial Post)
Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding ― a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit StickyBranding.com.
"About this title" may belong to another edition of this title.
- PublisherDundurn
- Publication date2014
- ISBN 10 1459728106
- ISBN 13 9781459728103
- BindingPaperback
- Number of pages1
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