The Two-Second Advantage: How we succeed by anticipating the future - just enough - Softcover

Ranadive and Maney convincingly show that by seeing the future we can achieve a new one. Neuroscience meets computer science and the result is profound, not to mention a great read. (Don Tapscott, Author of Wikinomics)

A compelling book on the "art of anticipation" that everyone should read for every business today. (Mark V. Hurd, President of Oracle Corporation)

The Two-Second Advantage is critically important for today's business leaders. Customers are engaging with companies through an exploding number of channels, from mobile devices to the social universe. The concept that we can not only understand all that customer data, but make accurate and business-shaping predictions from it, puts this on the must-read list. (Shantanu Narayen, President & CEO of Adobe Systems Incorporated)

The challenge of today's digital world isn't gathering data but making sense of it quickly. The Two-Second Advantage artfully explores how having the right information, in context and at the right time, can place you ahead of the game. (David Stern, NBA Commissioner)

Anyone interested in understanding the one common denominator of almost all long term success should read The Two-Second Advantage...organizations or even talented people don't need to have a vision of the future ten years or even ten days out. They need to accurately anticipate what's about to happen next a split second before the competition using the right information at the right time. (Phillip Hellmuth Jr, 11-time World Series of Poker Champion and Poker Hall of Famer)

A powerful business/self-help book that helps us understand our brain's and new technology's predictive skills to give us a vital two-second advantage over our competitors.