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An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.
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About the Author:
Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organisations.
"About this title" may belong to another edition of this title.
- PublisherTeach Yourself
- Publication date2010
- ISBN 10 144412045X
- ISBN 13 9781444120455
- BindingPaperback
- Number of pages256
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Effective PR: Be Your Own Expert: Teach Yourself
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Effective PR: Be Your Own Expert: Teach Yourself (Paperback)
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Book Description Paperback. Condition: new. Paperback. PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781444120455
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Effective PR: Be Your Own Expert: Teach Yourself
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. Seller Inventory # B9781444120455
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