While much has been written about his father, Sam, a titan of industry, there is no public record of Charles Bronfman’s thoughts on his life, family, business and accomplishments in his own right.
Blood Counts does just that, telling of key events in the life of one of Canada’s greatest businessmen. Born in 1931 to the fabulously wealthy Bronfmans, who made their fortune in the liquor business, Charles grew up in a twenty-room home with eight staff. By the 1940s, his father, Sam, who had never forgotten going to school in torn clothes, was said to be worth $100 million, and by 1966, $400 million. The family’s wealth turned into several billions by the 1990s culminating in the thirty-four-billion-dollar sale of Seagram’s to France’s Vivendi, which turned into financial disaster. In Blood Counts, Charles recalls his relationship with his parents and his brother, Edgar, to working in the family business, bringing major league baseball to Canada (the Montreal Expos), supporting Israel, supporting the study of Canadian history through Historica Canada and living a philanthropic life, to how the family splintered over the sale of Seagram’s.
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While much has been written about Charles Bronfman’s father, Sam, a titan of industry, there is no public record of Charles’s thoughts on his own life, family, career, and significant accomplishments in sport and philanthropy. Distilled chronicles the key events in the life of an heir to one of Canada’s great fortunes.
Charles Bronfman grew up surrounded by luxury, in a twenty-room mansion with a large staff. Via the family’s control of the distilling giant Seagram, the Bronfmans dominated the liquor business, with brands such as Crown Royal, V.O., and Chivas Regal. By the 1980s, Seagram was also the biggest shareholder of DuPont, and by the 1990s, the family’s wealth was in the billions, culminating in the $35--billion sale of Seagram to France’s Vivendi, which led to financial and family disaster.
In Distilled, Charles reflects on all of it—his relationship with his parents and his brother, Edgar; working in the family business; landing Canada’s first big-league baseball franchise (the Montreal Expos); leading a philanth-ropic life by promoting Canadian identity through Heritage Minutes and supporting Israel through such innovative initiatives as the globally respec-ted Birth-right Israel; and how the Bronfman family splintered over the sale of Seagram.
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