For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
"synopsis" may belong to another edition of this title.
Shipping:
£ 10
From United Kingdom to U.S.A.
Book Description Paperback. Condition: Brand New. 3rd edition. 560 pages. 10.79x8.50x0.71 inches. In Stock. Seller Inventory # zk1292040335