From the Back Cover:
Face it — your business, brand, or organization can benefit from Facebook marketing! Facebook is the place to be, so your business needs a marketing presence there too. There′s a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There′s also a section on that! Catch your customers — define your target market and learn more about your customers by having conversations with them Prepare your Page — discover what goes into a great business or organization Page and how to get started Get noticed — learn to create content that your fans can use, and keep it coming Build your base — engage your fans with contests, promotions, and webinars Measure your success — use Facebook Insights to learn more about your fans and analyze data with third–party tools Add ads — promote your business or cause with Facebook advertising and measure results Go Places — see how Facebook Places can promote a brick–and–mortar business Plug it in — use Facebook′s social plug–ins to help your customers personalize your site and share it with their friends Open the book and find: What a Facebook marketing plan can do for you Apps you can add to your Page What psychographic variables are and how to use them How to build a content strategy The difference between liking a Page and liking content Ways to promote your business with Groups Tips on using Facebook ads Ten Facebook business etiquette tips Learn to: Create, administer, and customize your Page Build your fan base Integrate Facebook with other marketing plans and measure results Promote your Page using events, contests, and polls
About the Author:
John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com. Paul Dunay is Chief Marketing Officer of Networked Insights. Richard Krueger is co–founder of Samepoint, Conversational Search Engine.
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