The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits and beliefs. Ben & Jerry, Bobbi Brown, David Neeleman, Jet Blue; David Oreck; Gary Hirshberg, Stonyfield Farm; Jeff Taylor, Monster.com; Jerry Baldwin, Starbucks; Jim Koch, Samuel Adams Beer; Kate and Andy Spade; Roxanne Quimby, Burt's Bees; and Wally Famous Amos. How they shaped their brand identity, differentiated from the competition, gave back a portion of their success to causes, and created brand consistency are some of the subjects explored.
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About the Author:
Rosica is CEO of Rosica Strategic Public Relations, a top New Jersey agency, and is a long time member of the Entrepreneurs' Organization and Leadership New Jersey. He is a frequent speaker at industry conferences and tradeshows and recognized expert on branding, cause marketing, media training, and public relations.
"About this title" may belong to another edition of this title.
- PublisherNetsource Dist Services
- Publication date2007
- ISBN 10 0979310113
- ISBN 13 9780979310119
- BindingPerfect Paperback
- Number of pages212