The Spirit of the Motorcycle: The Legends, the Riders and the Beauty of the Beast - Hardcover

Motorcycles have become so much more than mere means of transport. Throughout the last century they became symbols of rebellion, freedom and power which have influenced much of our culture in so many ways. Dress, cinema and literature have all been infiltrated by the cult of the biker and the bike. The Spirit of the Motorcycle is a book which focuses on the people and events that have made the motorbike such a cultural icon. Some of these will be well known, others less so. The book is essentially a cultural history of motorcycling, largely in North America, from where so much of our popular culture is drawn, though it also features many motorcycles produced in Europe and Japan as well. Highly illustrated throughout, the book features large format photography of stunning vintage and currently available bikes, rare archive photographs and a selection of brochures and collectibles. All of these visual elements are linked by a lively and entertaining text. For everyone who has ever ridden or owned a motorcycle or for those who would love to have one, this is the perfect giftbook, a great source of entertainment and information.

Voyageur who effectively invented the concept of the gift book for tractor enthusiasts with great success are applying the same formula to the large motorcycle market. Promotion and review coverage in the motorcycling press is anticipated. Probably the first book to be published on the pop culture of the motor bike.