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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
"synopsis" may belong to another edition of this title.
Synopsis:
This guide reveals low- or no-cost strategies for waging a publicity campaign. It shows entrepreneurs, small business owners and anyone who needs to engage the media how to bridge the gap between the message and the public. Complete with case histories, tips from the author's own experience, "The Ten Commanments of Guerilla PR" and a list of start-up contacts, Levine shows how to think like a publicist and map out a winning strategy for success.
"About this title" may belong to another edition of this title.
- PublisherHarper Business
- Publication date1994
- ISBN 10 0887306640
- ISBN 13 9780887306648
- BindingPaperback
- Number of pages244
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