World Famous: How to Give Your Business a Kick-Ass Brand Identity - Softcover

What is it that sets apart companies like Apple, Ralph Lauren, and Virgin Atlantic from all the other players in their markets?

How different would life be if your business were “World Famous”—by standing out prominently from the crowd and clearly capturing the attention of your market?

Author David Tyreman used his World Famous strategies and techniques to grow a small garage-based business into a multimillion-dollar powerhouse that paid him over $1M dollars a year. In World Famous he gives you proven ways to connect more closely with the hearts and minds of your customers—and his own foolproof blueprint for getting a measurable return from your marketing dollars every time.

This step-by-step guide to creating a kick-ass brand identity will show you how to:

· Recognize if your business is inadvertently invisible to the market, and what to

do about it

· Differentiate your business authentically and meaningfully from all others

· Define and communicate the unique personality of your business

· Engage your market by being “cause” driven

· Find uncommon ways to add value

· Free your business from the me-too confines of corporate blandness

No matter what size your business, it deserves to be world famous. This inspiring book shows you that you don’t need to be one of the big guys to reap the big rewards.

David Tyreman has helped differentiate and develop brand identity for some of the best-known companies in the world, including Polo Ralph Lauren, Nike, Banana Republic, Tommy Hilfiger, and Disney. He has been featured on CNN, the Wall Street Journal, and many other TV shows, magazines, and newspapers. He lives in Honolulu, Hawaii.