Customer Is King: How to Exceed Their Expectations - Softcover

Customer is King Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you.

Successful business hinges on the satisfaction of the customer. But in such a competitive climate how do you make your business stand out from the crowd?
What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.
Practical and packed full of easy-to-understand advice, you'll find:
* checklists and worksheets
* case studies of real businesses
* frequently asked questions