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Sustainagility
how smart innovation and agile companies will help protect our future patrick dixon and johan gorecki
sustainagility is about the $40 trillion green tech boom and how innovation will provide practical and profitable answers to many of today’s greatest challenges.
we are consuming the world’s resources 20 per cent faster than they can recover, and our planet cannot possibly go on delivering the relentless, destructive, economic growth that every nation currently seeks. at the same time the pace of innovation is accelerating, helped by search engines and social networks. so the problem is urgent and the pace of change extraordinary.
smart innovators and agile business teams will do more to solve sustainability
problems than regulations, taxes and
government incentives. expect many tens of thousands of new market opportunities with breathtaking potential. new income streams will develop at a velocity rarely seen in the last 100 years, as companies race ahead to deliver what our world so urgently needs.
full of inspiring examples, sustainagility investigates how business innovation and green technology can solve the huge challenges we face. it takes a close look at the future of energy, transport, manufacturing, low carbon cities, forests, water and food. it then explores how green tech businesses will deliver the answers our world needs to survive and thrive – at an affordable cost. you can find out:
• what the mega-growth markets will be
• how consumer lifestyles and choices will change
• how innovative companies will seize
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