Items related to Introduction to International Marketing (Marketing...
Introduction to International Marketing seeks to provide a grounding in international marketing, and de-mystify the jargon associated with it. It instructs the reader on issues such as understanding the changing nature of the international trading environment and identifying information sources for international marketing.
"synopsis" may belong to another edition of this title.
Synopsis:
This work seeks to provide a grounding in international marketing, de-mystify its language and remove the jargon associated with it. It instructs the reader on: understanding the changing nature of the international trading environment; identifying information sources for international marketing; developing suitable approaches for entering international markets; and developing tactical plans for overseas markets using the elements of the marketing mix. There are models, examples, checklists and case studies.
About the Author:
Keith Lewis is the Senior Examiner in International Marketing at the CIM Diploma and Course Director in the MA in Marketing at the University of Greenwich.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date1998
- ISBN 10 0749422467
- ISBN 13 9780749422462
- BindingPaperback
- Edition number1
- Number of pages160
Top Search Results from the AbeBooks Marketplace
Stock Image
Introduction to International Marketing
Published by
Kogan Page, Limited
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39310853-6
Buy Used
£ 3.22
Convert currency
Stock Image
Introduction to International Marketing
Published by
Kogan Page, Limited
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39310853-6
Buy Used
£ 4
Convert currency
Seller Image
Introduction to International Marketing (Marketing in Action)
Published by
Kogan Page
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
Used
Soft cover
First Edition
Quantity: 1
Seller:
Rating
Book Description Soft cover. Condition: Very Good. 1st Edition. 186 pages. Seller Inventory # SB3800
Buy Used
£ 4
Convert currency
Seller Image
An introduction to international marketing. A guide to going global.
Published by
London, Kogan Page
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. 186 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9780749422462 Sprache: Englisch Gewicht in Gramm: 950. Seller Inventory # 2325931
Buy Used
£ 3.71
Convert currency