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Guanxi the Art of Relationships: Microsoft, China, And Bill Gates's Plan to Win the Road Ahead - Softcover

 
9780743297400: Guanxi the Art of Relationships: Microsoft, China, And Bill Gates's Plan to Win the Road Ahead
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The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in China, as well as among students and teachers of business, computing, world trade, and international relations.

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Review:
"A compelling case study."

-- Booklist



"Tells the fascinating story of an improbable global marriage. The story turns ugly when a competitor named Google appears on the scene. Can this marriage be saved?" -- William Greider, author of "The Soul of Capitalism" and "Secrets of the Temple: How the Federal Reserve Runs the Country"

"The world may be flattening but it remains culturally diverse. Buderi and Huang show that in a flattening world, it is crucial to remain conscious of the power of history. A highly readable and very informative book." -- David Baltimore, Nobel Laureate, President of the California Institute of Technology

"A fascinating inside look at Microsoft Research Asia, at its history, its personalities, its culture and its ambitions. A must read for anyone who is interested in the explosive developments when modern technology meets with a civilization that is at once the oldest and the youngest in human history."

-- Chen Ning Yang, Nobel Laureate, Professor Emeritus, Stony Brook University and Tsinghua University

"The inside story of how Microsoft's research lab in China went from idea to launch to great success. Buderi's and Huang's chronicle holds important lessons for those who want to win in China." -- Nathan Myhrvold, former chief technology officer of Microsoft; current CEO, Intellectual Ventures

"A compelling case study." -- Booklist
""Guanxi" is a riveting story of Microsoft's efforts to do research and development in China. It gives you a front row seat on the global war for scientific talent, the future of innovation, and the growing linkages between the U.S. and China...Essential reading for anyone who wants to better understand where the world is headed." -- Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management

"Offers valuable insights into how some of the world's mightiest corporations twist themselves into knots to gain footholds in China... The story has all the elements for a corporate drama." -- Bloomberg.com

"A compelling case study." -- Booklist

"Guanxi is a riveting story of Microsoft's efforts to do research and development in China. It gives you a front row seat on the global war for scientific talent, the future of innovation, and the growing linkages between the U.S. and China...Essential reading for anyone who wants to better understand where the world is headed." -- Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management

"The authors argue persuasively that Microsoft's Beijing Center has played a central role in developing products and served as a model for the company as it expands...Guanxi does show the importance that China has for American high-tech companies." -- Bruce Einhorn, BusinessWeek

"The authors have a terrific command of the subject...Fascinating story." -- San Francisco Chronicle

About the Author:
Robert Buderi, a Fellow in MIT's Center for International Studies, is the author of two acclaimed books, Engines of Tomorrow, about corporate innovation, and The Invention That Changed the World, about a secret lab at MIT in World War II. He lives in Cambridge, Massachusetts.

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  • PublisherSimon & Schuster
  • Publication date2006
  • ISBN 10 0743297407
  • ISBN 13 9780743297400
  • BindingPaperback
  • Number of pages352
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  • 9780743273237: Guanxi (The Art of Relationships): Microsoft, China, and the Plan to Win the Road Ahead: Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

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