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Guanxi (The Art of Relationships): Microsoft, China, and the Plan to Win the Road Ahead: Microsoft, China, and Bill Gates's Plan to Win the Road Ahead - Softcover
The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in China, as well as among students and teachers of business, computing, world trade, and international relations.
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Guanxi (the Art of Relationships) The untold story of how Microsoft and China are teaming up to create the future of computing offers insight for anyone wanting to do business in China.
Review:
"Offers valuable insights into how some of the world's mightiest corporations twist themselves into knots to gain footholds in China... The story has all the elements for a corporate drama." -- Bloomberg.com
"A compelling case study." -- Booklist
"Guanxi is a riveting story of Microsoft's efforts to do research and development in China. It gives you a front row seat on the global war for scientific talent, the future of innovation, and the growing linkages between the U.S. and China...Essential reading for anyone who wants to better understand where the world is headed." -- Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management
"The authors argue persuasively that Microsoft's Beijing Center has played a central role in developing products and served as a model for the company as it expands...Guanxi does show the importance that China has for American high-tech companies." -- Bruce Einhorn, BusinessWeek
"The authors have a terrific command of the subject...Fascinating story." -- San Francisco Chronicle
"A compelling case study." -- Booklist
"Guanxi is a riveting story of Microsoft's efforts to do research and development in China. It gives you a front row seat on the global war for scientific talent, the future of innovation, and the growing linkages between the U.S. and China...Essential reading for anyone who wants to better understand where the world is headed." -- Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management
"The authors argue persuasively that Microsoft's Beijing Center has played a central role in developing products and served as a model for the company as it expands...Guanxi does show the importance that China has for American high-tech companies." -- Bruce Einhorn, BusinessWeek
"The authors have a terrific command of the subject...Fascinating story." -- San Francisco Chronicle
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- PublisherSimon & Schuster
- Publication date2007
- ISBN 10 0743273230
- ISBN 13 9780743273237
- BindingPaperback
- Number of pages328
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Guanxi (The Art of Relationships): Microsoft, China, and the Plan to Win the Road Ahead by Buderi, Robert, Huang, Gregory T. [Paperback ]
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Book Description Paperback. Condition: new. Paperback. The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in China, as well as among students and teachers of business, computing, world trade, and international relations. The untold story of how Microsoft and China are teaming up to create the future of computing offers insight for anyone wanting to do business in China. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780743273237
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Guanxi (The Art of Relationships): Microsoft, China, and the Plan to Win the Road Ahead
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