"synopsis" may belong to another edition of this title.
Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring, Amazon.com
Seth Godin is the ultimate entrepreneur for the Information Age.
Eric Hippeau
Chaiman, Ziff-Davis, Inc.
Finally, here's a measurable method for marketing in a world filled with clutter.
Tom Peters
Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."
Robert Tercek
Senior Vice-President, Sony Pictures Entertainment
The principles of Permission Marketing are incredibly valuable to everyone involved in media today.
Mark Kwamme
CEO, CKS Group
"Permission Marketing" is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.
Lester Wunderman
Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of "Being Direct."
Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's "Permission Marketing" is a big idea.
William C. Taylor
Founding Editor, "Fast Company"
Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.
"Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.
Eric HippeauChaiman, Ziff-Davis, Inc.Finally, here's a measurable method for marketing in a world filled with clutter.
Tom PetersSeth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."
"About this title" may belong to another edition of this title.
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