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Why People Don't Buy Things: Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales - Softcover
Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought processes potential buyers go through every time they consider making a purchase. This guide offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customers' buying path. By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns, forge new relationships, and turn promising prospects into repeat customers.
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- PublisherBasic Books
- Publication date2000
- ISBN 10 073820157X
- ISBN 13 9780738201573
- BindingPaperback
- Number of pages211
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Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales
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Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales by Washburn, Harry, Wallace, Kim [Paperback ]
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Why People Don't Buy Things : Five Five Proven Steps to Connect With Your Customers and Dramatically Improve Your Sales
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Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales
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Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales
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Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales
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ISBN 13: 9780738201573
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