Managerial Economics - Hardcover

Each chapter is centered around a real world business case study and develops this issue′s relevant managerial economics principles in a straightforward manner. Examples of the major cases included in the text are:

• Coca Cola′s vertical structure and pricing
  
• Breakeven at the Asian Wall Street Journal
  
• Fujitsu, Texas Instruments, and the DRAM industry
  
• Qwest′s 230% excess capacity
  
• Northwest Airlines′ pricing strategy
  
• Airbus′ organizational architecture
  
• Microsoft vs. AOL in Internet service
  
• Amazon′s vertical integration into warehousing

The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions underscoring basic principles, as well as over ten discussion questions applying these principles to recent business problems.

This second edition also emphasizes the economic principles of the ′new economy,′ particularly scalability and network effects.

Managerial Economics is supported by an instructor′s manual and on–line resources for students and instructors. Visit: http://www.comp.nus.edu.sg/∼ipng/mecon.htm.