Beauty Therapist's Guide to Professional Practice and Client Care - Softcover

The beauty therapy world is competitive. This text is designed to enhance practical skills, equipping therapists to win more clients. It explores ethics and suggests ways to offer a higher standard of professional service. Based on the latest NVQ/SVQ syllabus it is extremely relevant to all current beauty therapy courses, including City & Guilds, ITEC and BTEC. Features written specifically for beauty therapists. covers the ethical and professional issues involved in treating clients and running a business. adopts an easy to read style and layout, making it accessible to students and professionals. essential salon skills- including reception management and developing good client rapport, currently unavailable in other texts. full of Hints and tips on handling difficult situations such as client complaints, and admitting negligence - information normally gained only from experience. contains a trouble-shooting section covering common mistakes made when running a business.

The author is a former salon owner with many years of experience and now works as a full-time writer for the beauty trade press.