Items related to Revenue Management: Hard-Core Tactics for Market Domination
A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities
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What Business Leaders Say About Revenue Management "Revenue Management is the single most important technical development in transportation management since we entered the era of airline deregulation in 1979. This is not a one-time benefit. We expect Revenue Management to generate at least $500 million annually for the foreseeable future."
--Robert Crandall, Chairman and CEO, American Airlines "Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International "When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There's a market out there for Revenue Management that's just unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc. From the Hardcover edition.
About the Author:
--Robert Crandall, Chairman and CEO, American Airlines "Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International "When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There's a market out there for Revenue Management that's just unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc. From the Hardcover edition.
Robert G. Cross is the Chairman of Aeronomics Incorporated.
"About this title" may belong to another edition of this title.
- PublisherBroadway Books
- Publication date1997
- ISBN 10 0553067346
- ISBN 13 9780553067347
- BindingHardcover
- Edition number1
- Number of pages276
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Book Description Hardcover. Condition: New. 1. Remember growth? That's what companies do when they're healthy, when they're focused on the revenue side of the ledger instead of the cost side. But in therecent frenzy of downsizing and reengineering, much of corporate America lost sight of the need for real growth, and revenue generation stagnated or declined. Now, in this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line.Revenue Management--also known as RM--enhances a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines and hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money.The RM-driven company has one overriding goal: to sell the right product to the right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy. He shows how market-based pricing, not cost-based pricing, is one key to profitability. He demonstrates why companies must learn to save their products for their most valuable customers. And he reveals the crucial importance of understanding the value-cycle of a product and then making dynamic decisions at the micromarket level.The Wall Street Journal recently declared that Revenue Management is "poised to explode" and called Robert Cross "the guru of Revenue Management."For any company that aims to dominate its chosen markets and achieve lasting growth, this groundbreaking book provides invaluable advice, tactics, and strategy. Seller Inventory # DADAX0553067346
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