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Business Communication - Hardcover

 
9780538869744: Business Communication
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BUSINESS COMMUNICATION, THIRD EDITION, presents all topics from a practical business perspective, placining particular emphasis on current communication topics-technology, oral and nonverbal communication, and graphics. It examines all of the following: legal and ethical considerations; the development of letters, reports, proposals, minutes, news releases, policy statements, and other types of written communications; collaborative writing. This revision included updated coverage of employment communications while international and cross-cultural communications have been integrated throughout.

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1. Understanding the Communication Process. 2. Planning Written Business Messages. 3. Developing Business Messages. 4. Writing Positive and Neutral News Messages. 5. Writing Bad News Messages. 6. Writing Persuasive Messages. 7. Writing Employment and Special Messages. APPENDICES. A. Message Format Guidelines. B. Editing Symbols. C. Frequently Confused and Misused Words.

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  • PublisherSouth-Western Pub
  • Publication date1996
  • ISBN 10 0538869747
  • ISBN 13 9780538869744
  • BindingHardcover

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9780538711708: Business Communication

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ISBN 10:  0538711701 ISBN 13:  9780538711708
Publisher: Cengage Learning, 1980
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  • 9780538711715: Workbook Business Communications

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Harcourt, Jules; Krizan, Buddy; Merrier, Pat
Published by South-Western College Pub (1996)
ISBN 10: 0538869747 ISBN 13: 9780538869744
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