Items related to International Marketing Management
This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.
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- PublisherWadsworth Publishing Co Inc
- Publication date1984
- ISBN 10 0534031080
- ISBN 13 9780534031084
- BindingHardcover
- Number of pages672
- Rating
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International Marketing Management
Published by
Arden Shakespeare
(1984)
ISBN 10: 0534031080
ISBN 13: 9780534031084
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Book Description Hardcover. Condition: Good. No Jacket. International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123559066
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International Marketing Management
Published by
Kent Publishing Company, Boston, Ma
(1984)
ISBN 10: 0534031080
ISBN 13: 9780534031084
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Book Description Hardcover. Condition: Fine. Dust Jacket Condition: None. Volume is divided into five parts, nineteen chapters, acknowledgements, and two indexes. Clean, tight, and bright. 712 pages. No underlining, no highlighting, not ex-libras, no owner names, no bookplates, no markings. It would be difficult to find a better copy; this is a very nice copy. Desirable. Seller Inventory # 001728
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International Marketing Management
Published by
Wadsworth Publishing Co Inc
(1984)
ISBN 10: 0534031080
ISBN 13: 9780534031084
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Book Description Gebundene Ausgabe. Condition: Gut. 672 Seiten ex library book / aus einer wissenschaftlichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 336. Seller Inventory # 322630
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International Marketing Management
Published by
Kent Pub. Co, Belmont, California, Estados Unidos de America
(1984)
ISBN 10: 0534031080
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Book Description Encuadernación de tapa dura. Condition: Como Nuevo. Sin Sobrecubierta. Los gastos de envío son calculados para un pe so inferior a 1kg, superándose este peso le informaremos de los gastos de envío adicionales. Seller Inventory # 108739
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International marketing management
Published by
Kent Pub. Co
(1984)
ISBN 10: 0534031080
ISBN 13: 9780534031084
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Hardcover
Quantity: 1
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Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00047245118
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