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Steckel & Simons : Doing Well by Doing Good (HB) - Hardcover

Steckel, Richard; Simmons, Robin

 
9780525934905: Steckel & Simons : Doing Well by Doing Good (HB)
Hardcover
ISBN 10: 0525934901 ISBN 13: 9780525934905
Publisher: Penguin Books Ltd, 1992
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A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.

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  • PublisherPenguin Books Ltd
  • Publication date1992
  • ISBN 10 0525934901
  • ISBN 13 9780525934905
  • BindingHardcover
  • Number of pages278

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9780452270350: Doing Better by Doing Good

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Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community Steckel, Richard and Simmons, Robin
Published by Dutton (1992)
ISBN 10: 0525934901 ISBN 13: 9780525934905
New Hardcover Quantity: 1
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