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Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism) - Softcover

Baran, Stanley J; Davis, Dennis K

 
9780495898870: Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism)
Softcover
ISBN 10: 0495898872 ISBN 13: 9780495898870
Publisher: Wadsworth Publishing Co Inc, 2010
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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

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  • PublisherWadsworth Publishing Co Inc
  • Publication date2010
  • ISBN 10 0495898872
  • ISBN 13 9780495898870
  • BindingPaperback
  • Edition number6
  • Number of pages416
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