"synopsis" may belong to another edition of this title.
Adrian Slywotzky--whose bestselling The Profit Zone explained how profits happen--this time focuses on making sure profits happen. He begins by defining the types of changes common to modern businesses, explaining why polarisation is spreading among industries, and emphasising the importance of mindshare. He then lists the 30 most common patterns that businesses fall into, such as microsegmentation, where "growing customer heterogeneity and increasing customer sophistication change the fundamental nature of the market."
But even if a business is adept at seeing patterns, it's helpless if it can't mobilise its troops in time to capitalise upon pending change. Case studies of successful companies such as Cisco Systems, Nokia and Dell Computer show how a company can detect industry trends, organise its workforce, and build giant leads over its competition. No wonder Picasso was a good businessman. --Rob McDonald, Amazon.com
"About this title" may belong to another edition of this title.
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks132604
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 2.23. Seller Inventory # Q-0471979716