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"THE DOLLARIZATION DISCIPLINE demystifies the often misused term 'value, ' and shows how to become a thought partner and sell the true worth of your offering. This book will pay for itself many times over."
-Anthony Parinello, Author, Selling to Vito and Getting the Second Appointment
"Strategic marketing begins with an understanding of how a business creates economic value for its customers. This is a core focus for PPG businesses, and THE DOLLARIZATION DISCIPLINE creatively demonstrates how this thinking can be applied to all aspects of sales and marketing."
-Dennis A. Kovalsky, Vice President, Automotive Coatings PPG Industries
"Read this book and do what it says. Your customers, and your employer, will thank you for it."
-John Chickosky, Vice President, FTS Systems
"A must-read for any business looking to improve sales growth, profitability, and customer retention."
-Dean Graham, Managing Director, CapitalSource Inc.
"THE DOLLARIZATION DISCIPLINE presents powerful concepts with practical implementation ideas. Businesses large and small will benefit from putting Dollarization to work."
-John Vander Vort, Director, Private Markets Group
DuPont Capital Management
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