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The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business - Hardcover

 
9780471391166: The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business
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248 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout. Building A Company Without Factionalism, Fiefdoms, Fear And Other Staples Of Modern Business

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From the Back Cover:
"Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain."-Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite Asset

"In this insane world of ephemeral company loyalty and revolving doors to top positions, Stan Richards has clearly outlined exceedingly sane ways for any company to retain star performers by creating an environment that fundamentally rejects office politics."-Dick Hammill, Senior Vice President, Marketing and Advertising, The Home Depot

"For the three decades during which I was building Mullen, my hero wasn't in New York-he was in Dallas. Stan Richards built a quintessentially creative agency from the uncommon clay of courage, generosity, common sense, loyalty, and integrity. If you'd like to be famous, respected, loved, and rich, here's the manual."-Jim Mullen, Founder, Mullen Advertising

"Keeping the creative spirit alive with every member of your team as your company grows should be your highest priority. The Peaceable Kingdom clearly describes how to keep the spirit alive and how to encourage every member of the team to constantly focus on improving the company and its services every day."-H. Ross Perot

The Peaceable Kingdom is a story like no other-one that reveals how a company that admittedly refers to itself as strange and odd nevertheless became one of the most closely watched, respected, and profitable businesses in the advertising industry. This eye-opening book takes you inside the doors of The Richards Group, which managed to survive and prosper in this cutthroat business by defying many truisms not only for ad agencies but for businesses in general. Company founder Stan Richards, along with David Culp, unveils how unconventional methods and a willingness to break down barriers earned them an A client list including Nokia, Home Depot, Motel 6, Fruit of the Loom, Corona, and Chick-fil-A.

Read The Peaceable Kingdom and see how your company-no matter the industry-can follow in their footsteps and build a more harmonious, productive, and prosperous business.

Synopsis:
How The Richards Group broke down conventional hierarchies to become successful and how other companies can do the same This book reveals how the largest private advertising agency in America is breaking down conventional hierarchies in its organization and making millions in the process. Written by the founder of The Richards Group, the book discusses in frank terms how an unconventional way of doing business has brought profits and recognition to this agency, how to blend rather than homogenize the workforce, and how to become profitable without losing one's creative edge. This book explains how this management style has helped The Richards Group serve its clients, including 7-Eleven, Nokia, Harley-Davidson, and the Home Depot.

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  • PublisherWiley
  • Publication date2001
  • ISBN 10 0471391166
  • ISBN 13 9780471391166
  • BindingHardcover
  • Edition number1
  • Number of pages272
  • Rating

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