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The Power of Gold: The History of an Obsession - Hardcover

 
9780471252108: The Power of Gold: The History of an Obsession
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In this exciting new book, Peter L. Bernstein, who chronicled the evolution of risk in his recent bestseller, Against the Gods, tells the story of history′s most coveted, celebrated, and inglorious asset: gold. From the ancient fascinations of Moses and Midas through the modern convulsions caused by the gold standard and its aftermath, gold has led many of its most eager and proud possessors to a bad end. Gold had them, rather than the other way around. And while the same cycle of obsession and desperation may reverberate in today′s fast–moving, electronically–driven stock markets, the role of gold in shaping human history is the striking feature of this tumultuous tale. Such is the power of gold.

This fascinating account begins with the magical, religious, and artistic qualities of gold and progresses to the invention of coinage, the transformation of gold into money, and the gold standard. The more important gold becomes as money, the more loudly it speaks of power––even more loudly than when it served as an entry to Heaven or a symbol of omnipotence. Ultimately, the book confronts the future of gold in a world where it appears to have been relegated to the periphery of global finance.

From the Bible to the Gold Rush era to modern day Fort Knox and beyond, unforgettable characters stride through these pages. Contemplate gold from the diverse perspectives of monarchs and moneyers, potentates and politicians, men of legendary wealth and others of more plebeian beginnings; from Asia Minor′s King Croesus to Rome′s noted speculator Crassus, to Byzantine emperors and humble miners, Venice′s Marco Polo and Spain′s Francisco Pizarro, to Charlemagne and Charles de Gaulle, Richard I and Richard Nixon, Isaac Newton and Winston Churchill, Britain′s economists David Ricardo and John Maynard Keynes, and Christopher Columbus and the Forty–Niners. Perhaps most remarkable are the frantic speculators who pushed gold to $850.00 an ounce in 1980 just as their counterparts twenty years later drove Internet stocks to exorbitant heights.

Whether it is Egyptian pharaohs with depraved tastes, the luxury–mad survivors of the Black Death, the Chinese inventor of paper money, the pirates on the Spanish Main, or the hardnosed believers in the international gold standard like the United States′ President Herbert Hoover, gold has been the supreme possession. It has been an icon for greed and an emblem of rectitude, as well as a vehicle for vanity and a badge of power that has shaped the destiny of humanity through the ages. As Bernstein muses, "The joke is that nothing is as useless and useful all at the same time."

Far more than a tale of romantic myths, daring explorations, and the history of money and power struggles, The Power of Gold suggests that the true significance of this infamous element may lie in the timeless passions it continues to evoke, and what this reveals about ourselves.

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Review:
Any business book with a testimonial on its cover from one Paul Volcker deserves at least a second glance. Not that the former chairman of the US Federal Reserve says much ("The story of gold--in all its splendour and mythology") but it's better than a poke in the eye with a sharp stick. Still, gold is a fascinating subject and one that most of us would probably agree we'd like to see a bit more of. They did in ancient times, according to Peter Bernstein. It was more plentiful then, and its use was "for adornment and decoration and not for coinage or hoarding". This is underlined by a swift retelling of Moses' descent from Mount Sinai with the newly minted Ten Commandments to find a golden calf being worshipped. Even as slaves, the chosen people had ample amounts of gold on their person. "It never occurred to them to use their gold to bribe their way out of captivity in Egypt, they would have found few takers." O tempora, o mores, one might think. From Moses in the desert to Montagu Norman at the Bank of England. From Kubla Khan to Maynard Keynes, The Power of Gold describes itself as the history of an obsession. There's more to it than that. Peter Bernstein's sequel to Against the Gods, The Remarkable Story of Risk is a highly readable potted history of modern mankind, told through the development of money and modern economics. --Brian Bollen
Review:

"Bernstein...gives us a multifaceted depiction of the powerful pull gold has...his grasp on things financial...is firm, and he′s admirably adept at explaining them."
––New York Times Book Review

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  • PublisherJohn Wiley & Sons
  • Publication date2000
  • ISBN 10 0471252107
  • ISBN 13 9780471252108
  • BindingHardcover
  • Edition number1
  • Number of pages448
  • Rating

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