"synopsis" may belong to another edition of this title.
Two surprising forewords by John Cleese
"Buy this book. Or you will die."
Craig Ferguson
"Andy is that rare thing in this world--courageous. He has a steel trap, commercial mind . . . nothing short of a business genius."
ONE EYE-POPPING AFTERWORD BY DAVID ALLEN, bestselling author of Getting Things Done
"Who knew that there was a veritable science of Surprise, as well as an art? Kudos to Andy Nulman for demystifying such a universally valuable component of the human experience."
AND DOZENS OF AMAZING IDEAS TO LEAVE YOUR CUSTOMERS TINGLING WITH EUPHORIC SHOCK
In today's information economy, it doesn't matter how many people you reach but how much attention gets paid. And the best way to get attention is with the POW!erful but largely misunderstood force of surprise. Done right, surprise ignites word of mouth and solidifies the bond between customers and your business like nothing else. It doesn't matter what you're selling--your product, your service, even yourself--this book provides you with an easy-to-use secret weapon to help open eyes, open mouths, and open wallets. Put simply, it's the difference between your customers saying "Holy Jeez!" or "Who Cares?" So, what are you waiting for? You've already picked up the book and read this far . . . you might as well just buy it and get started!
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Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 13070269-6
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3297018-6
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 0470405503-R