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How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age - Softcover

 
9780425175019: How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age
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"A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

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About the Author:
Michael LeBoeuf, PhD, is an author, speaker, and professor emeritus of management at the University of New Orleans. His books, Working Smart and The Perfect Business, were internationally published, and he consults with businesses of all sizes ranging from Fortune 500 companies to small banks and medical practices.

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Other Popular Editions of the Same Title

9780399133015: How to Win Customers and Keep Them for Life

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ISBN 10:  0399133011 ISBN 13:  9780399133015
Publisher: Putnam Pub Group, 1988
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    Piatku..., 1991
    Softcover

  • 9780861889709: How to Win Customers and Keep Them for Life

    Piatku..., 1990
    Hardcover

  • 9784478560488: お客様の心をつかむ真実の瞬間―驚異の売上げを達成する10の秘訣! (Life & business series)

    Hardcover

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