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Guerilla Marketing for the Home-Based Business - Softcover

 
9780395742839: Guerilla Marketing for the Home-Based Business
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Addressing the special challenges confronting small businesses, this helpful manual provides practical advice on how entrepreneurs can market themselves and their products and services, discussing the art of promotion, marketing strategies, and other valuable information. Original.

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Synopsis:
Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service.

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  • PublisherHoughton Mifflin (Trade)
  • Publication date1996
  • ISBN 10 0395742838
  • ISBN 13 9780395742839
  • BindingPaperback
  • Number of pages240
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Jay Conrad Levinson
Published by Houghton Mifflin (Trade) (1995)
ISBN 10: 0395742838 ISBN 13: 9780395742839
New Paperback Quantity: 1
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Revaluation Books
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Book Description Paperback. Condition: Brand New. 182 pages. 9.25x6.00x0.50 inches. In Stock. Seller Inventory # 0395742838

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