How Digital Is Your Business

Adrian J. Slywotzky and David J. Morrison are, respectively, vice president and vice chairman of Mercer Management Consulting, a New York-based strategy consulting firm.  They have worked as strategy consultants with a wide variety of firms in many industries, including IBM, Dow Chemical, Allied Signal, American Home Products, Metropolitan Life, Searle Pharmaceuticals, the Tribune Companies, Microsoft, and United Health Care.  A resident of Cambridge, Massachusetts, Adrian Slywotzky was recently selected by Industry Week as one of the six most influential people in management, along with Bill Gates, Jack Welch, Peter Drucker, Andy Grove, and Michael Porter.  David Morrison lives in Wellesley, Massachusetts.

br>4 cassettes/ 6 hours

Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike, and completely change the landscape of my industry?"

The insights in How Digital is Your Business? are penetrating and practical.  The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco).  The answer to the question "How digital is your business?" will vary with every company, but it must be answered.  Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.