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Customer Message Management In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effecti...
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Synopsis:
In sales, the customer conversation is the last bastion of competitive differentiation, say consultants Riesterer and Emo, who have developed an approach they call Customer Message Management (CMM). This book offers guidance useful for business students and for entrepreneurs and executives looking for strategies to connect the traditionally disconn
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- PublisherSouth-Western
- Publication date2006
- ISBN 10 0324313160
- ISBN 13 9780324313161
- BindingHardcover
- Number of pages192
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CUSTOMER MESSAGE MANAGEMENT (HB 2005)
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Customer Message Management: Increasing Marketing?s Impact on Selling
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CUSTOMER MESSAGE MANAGEMENT (HB 2005)
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Customer Message Management: Increasing Marketing's Impact on Selling
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Customer Message Management
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SP CENGAGE LEARNING
(2006)
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Book Description Condition: New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # CBSS 9780521531047
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