This text summarizes strategic management research and practice, using examples from 2003 and a straightforward style to make it accessible to both experienced practitioners and new managers. The authors connect theory to practice, illustrating the process and tools used in strategic analysis and implementation to create a sustainable competitive advantage. Further, the text examines the critical issues of the 2003 business environment including chapters on both strategic leadership and corporate governance.
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Review:
"I especially like the organization of the material in these chapters, which provides a logical and easy to follow flow/progression through the topics addressed." "I adopted this text because it is concise and explains concepts clearly and provides good examples. Also, it has a very good structure and sequences of strategic management topics."
About the Author:
R. Duane Ireland is a Professor of Management Systems and holds the W. David Robbins Chair in Strategic Management at the Robins School of Business, University of Richmond.
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0324271581
- ISBN 13 9780324271584
- BindingPaperback
- Number of pages432
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