"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
£ 3.11
Within U.S.A.
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580115339
Book Description Condition: New. Seller Inventory # 6529034-n
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780313361586
Book Description Soft Cover. Condition: new. Seller Inventory # 9780313361586
Book Description Paperback. Condition: new. Paperback. China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some get rich quick scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780313361586
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780313361586_lsuk
Book Description Paperback. Condition: New. Seller Inventory # 6666-IUK-9780313361586
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780313361586
Book Description Condition: New. Seller Inventory # 6529034-n
Book Description Paperback. Condition: Brand New. 237 pages. 9.25x6.25x0.50 inches. In Stock. Seller Inventory # x-0313361584