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Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
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"A leader's most important job is to make good decisions, which--minus perfect knowledge of the future--is tough to do consistently...The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes." -Inc.
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Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions
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- PublisherCrown Currency
- Publication date2013
- ISBN 10 0307956393
- ISBN 13 9780307956392
- BindingHardcover
- Number of pages336
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Book Description Hardcover. Condition: New. Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: Were overconfident. We seek out information that supports us and downplay information that doesnt. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesnt fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock stars ingenious decision-making trick to a CEOs disastrous acquisition, to a single question that can often resolve thorny personal decisions.Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we dont overlook precious opportunities to change our course? Decisive is the Heath brothers most powerful-and important-book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference. Seller Inventory # DADAX0307956393
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